The Soil Association’s campaign this year is focussing on What I’m Made Of – looking at the provenance and transparency of brands. As it gains in popularity, there is confusion around natural and organic skincare, especially the increasing problem of products masquerading as natural while containing synthetic chemicals we’d rather avoid or declaring themselves organic while using minimal organic ingredients. This is known as ‘greenwashing’.
‘Organic’ is fast becoming the latest beauty buzzword, but not all the hype is healthy…in an industry rife with greenwashing and information overload, we’re here to clear the confusion and debunk the myths that surround organic with the ‘What I’m Made Of’ campaign……When you see our symbol, you know it’s a sign of trust, integrity and quality; it’s time for us to show you what we’re made of.. Soil Association
So I am taking this opportunity to pin my colours to the mast, share our ingredients, ethos and story and show you why Nom Nom is a brand you can trust.
So What’s in Nom Nom?
Everything is handmade with certified organic plant ingredients, using 95.5% organic ingredients in our massage oils, butters and balms and 82% in our bath wash. I carefully chose ingredients for their specific therapeutic effects, to provide a great medium for massage, absorb well, smell great and nourish the skin. Nearly all our ingredients can be found in your diet – Om nom nom!
The colour and scent of my finished product can vary slightly, simply due to the growing season and ingredients supplier. From the amazing scents of coconut, cocoa and vanilla to the colour of ingredients like calendula from pale to vibrant orange, you can see and smell the naturalness in every jar.
What Nom Nom is in matters too. I keep packaging minimal and use recyclable materials from jars and bottles to lids and labels.
Obtaining organic status via the Soil Association and COSMOS was essential to me to guarantee genuinely natural and organic products. An annual inspection from the Soil Association ensures complete traceability of ingredients and sustainable practice.
As well as ensuring high levels of organic, plant based ingredients, certification restricts synthetic chemicals and prohibits genetically modified ingredients. Organic farming also gives protection to farm workers, the soil, water systems and wildlife, so it’s an all round win!
Nom Nom has won ten national awards, including Green Parent’s Natural Beauty and Skinsmatter Free From awards.
I have been a pre and postnatal practitioner for over twenty years supporting parents and babies with nutritional therapy, weaning talks, pregnancy massage and baby massage classes and now skincare.
I brought both my nutritional therapy and massage background to my skincare formulation. As a nutritional therapist I understood the variations between different types of fats and oils and their impact on our health. Likewise, the oils we use on our skin have their own unique properties. So rather than using a generic base with added essential oils, every ingredient is there for a reason.
You Can Trust Nom Nom
My biggest inspirations in creating Nom Nom are the mums to be and babies I make the range for and I care about what you are made of too. Through Nom Nom I want to help spread a message of wellbeing for a healthy beginning in life and I share my nutritional expertise along with massage, lifestyle and skincare advice to encourage a healthy pregnancy, baby and planet.
So that’s what we’re made of – I hope you approve. Be part of our story and get 15% off* using code OBWW18 online.
*Until 13.5.18. Not including Bundles. Cannot be used in conjunction with other offers.
Jayne Russell has over twenty years of experience as a pre’ and postnatal massage and nutritional therapist and is the founder of Nom Nom – award winning, certified organic pregnancy and baby skincare. Sign up for your free skincare guide “10 Steps to Super Healthy Baby Skin” at www.nomnomskincare.com